Theory's Related ...X...x

Laura Mulvey

She argued that the masculine position was made subject , with the figure of the woman on screen as the object of desire. In the era of classical Hollywood cinema, viewers were encouraged to identify with the protagonist of the film, who tended to be a man. Meanwhile, Hollywood female characters of the 1950s and 60s were, according to Mulvey, coded with "to-be-looked-at-ness." Mulvey suggests that there were two distinct modes of the male gaze of this era: "voyeuristic" (i.e. seeing women as 'whores') and "fetishistic" (i.e. seeing women as 'madonnas').
Mulvey argued that the only way to annihilate the "patriarchal" Hollywood system was to radically challenge and re-shape the filmic strategies of classical Hollywood with alternative feminist methods. She called for a new feminist avant-garde filmmaking that would rupture the magic and pleasure of classical Hollywood filmmaking. She wrote, "It is said that analysing pleasure or beauty annihilates it. That is the intention of this article".

Post Modernism

A theory including many aspects of contempory society, culture, modernism, philosopy. Related to my text as Sugar Rush contains many aspects of Post Modernism such as the sexual and homo-sexual aspects of the show, as well as challenged stereotypes i.e the Father who has no control of his family, and Kims brother who dresses up like a girl in his spare time.