Task 7 ... More Important Key words! x

Chick Flick - A film targeted at a female audience, which relates to my productiona s Sugar Rush is mainly targetted at female audience.

Cultivation Theory - audeience researcgh in the effests theory tradiction, Begun by George Gabner

Family Values - Tradictional conservative beliefs associated wit6h mainstream political and religious views of society.

Hyper Reality - AS heightened amd artificial sense of reality created by simulated enviroments such as theme parks and cybercultere.

Multiculterism- The recognition that the increasing culteral diversity of western societies should be acknoledged, supported, encouraged and reflected in all aspects of life, as being both inevitable and also socially and economically desirable.

Motif - a recurrent theme or element that runs through a film and is repeated in a significant way, often expressing a key message.

Sexism - Representations that discriminate on the basis of sex especially against women

Suspence - In a film and television audience , the creation of a feeling og tension and anticipation

Target Audience - the intended audience for a media production

Uses and gratification theory - an active audience, that focuses on what people do with the media, rather than what the media does to people, arguing that audiences are free to pick and choose from a wide range of media products to satisfy their own needs.