Task 4 Ten key words

Audience Profile - Characteristics of Members of the audicne that the programme is targetted at eg Gender, class and age.

Cliff Hanger - An end in an episode or series whichfinishes at an unresoled point leaving viewers wanting to watch the next installment. In Sugar Rush, the last episode of series one ended in Sugar in tears on the phone to Kim begging for help.

Devient - Behaviour commited by an individual that doesnt follow the norms or values in our society, For example Sugar is seen as devient as she drinks, raves and even ends up in prison at one point. Also being a lesbian can also appear to be deviant behavious to some.

Fantasy - Constructed reality that could never exist in real life, In sugar Rush , although being homosexual does exist, however many of the scenarios the girls get themselves into do seem to be unrealistic and farfetched.

Multiculterism - The encouragement of western society becoming more diverse in all espects of culture, ethnicity, Gender and Sexuality.

New Man - A modern term used to describe a caring and sensitive man, happy to share household duties and not neccesarily a breadwinner. An example of New Man in Sugar Rush is Kims Father Nathan.

Norms - Invisible rules and values that are expected in the Society we live in, Homosexuality is stil not considered as a Norm in the western society however problems such as L Word, Will and Grace and Sugar Rush show signs of the society's views changing.

Representation - How different genders, classes, places are depicted by the media in either a positive or negative way, some times even by stereotypes.

Post - modernism - a modern theory meaning 'after the modern' showing changing attitudes in modern day society. This relates to ' Sugar Rush' as the show does not follow tradition narratives as it is based on Homosexuality, which has become accepted only recently in our society.

Prejudice - A negative and stereotypical view of a social group, eg Refugees, Homeless people, homosexuals etc.